As a celebration of Italian culture, END. reunites with Diadora this season, honouring END’s latest Milano flagship store with a two-piece collection. Both the V7000 and the V7000 Atomo are inspired by the annual athletics events that are celebrated within the city, an authentic visual representation of Milanese running culture. A nod to the Italian theme, Diadoras all-new V7 Atomo sneaker features ultra-lightweight cream woven uppers, complemented with a DD Anima foam midsole and wear-resistant rubber outsole. END. branding features throughout, along with hits of green and red to drive home the collaborative look.